Knowledge Seekers
(trained volunteers)
Learn and explore your territory and contribute to the local community.
Knowledge Seekers
(trained volunteers)
Learn and explore your territory and contribute to the local community.
Knowledge Keepers
(Farmers, Ranchers and Gatherers)
Expand your networks, download your marketing kit, and increase sales and awareness.
Makers & Artisans
(Millers, Chefs, Producers, etc.)
Increase access to customers interested in local quality ingredients and products, connect directly with KKs.
Other Participants
(Supporters, Partners, etc.)
Individuals and local organizations committed to expanding local food resilience. Discover how to participate and help the project grow.
ABOUT THE PROJECT
CK Foundation is collaborating with Pima County, Tucson City of Gastronomy, Visit Tucson, and the University of Arizona – Center for Regional Food Studies, on the “Farmers, Ranchers, and Gatherers of the Southwest” Project.
This project seeks to strengthen the economic sustainability of the food enterprises of local farmers, ranchers, gatherers, and artisanal food makers in southern Arizona by providing no-cost marketing strategies and resources to increase their presence in new and existing markets with an indirect, producer-to-consumer, online marketing platform and mobile application.
The goal of the project is to provide a simple, no-cost indirect pathway for Local Food Producers (LFP) as a means to develop new marketing channels to reach consumers, retailers, institutions, culinary tourists, and restaurants.
The FRGSW project is also producing 11 promotional e-booklets dedicated to typical ingredients of southern Arizona and the Knowledge Keepers (Farmers, Ranchers, and Gatherers) of the territory and their traditions.
HOW TO PARTICIPATE
Joining is easy and there is no cost. Just click on Participate below and fill out the form.
BUILDING THE FOOD VALUE CHAIN
Knowledge seekers
(Student interns
/ Volunteers)
Knowledge Keepers (Farmers, Ranchers & Gatherers of the Southwest)
Creative Knowledge Platform
(web and mobile)
Makers & Artisans: Millers, Chefs, Producers, etc.
Visitors, Buyers, Retailers
Collect KK stories, media, and profiles
Share stories, practices, and products
Store Knowledge Keepers’ continuously updated multimedia contents
Expand networks, increase awareness, appreciation, and value of KK products
Expand customer base and increase interest in local quality ingredients and products
Knowledge seekers
(Student interns
/ Volunteers)
Collect KK stories, media, and profiles
Knowledge Keepers (Farmers, Ranchers & Gatherers of the Southwest)
Share stories, practices, and products
Creative Knowledge Platform
(web and mobile)
Store Knowledge Keepers’ continuously updated multimedia contents
Makers & Artisans: Millers, Chefs, Producers, etc.
Expand networks, increase awareness, appreciation, and value of KK products
Visitors, Buyers, Retailers
Expand customer base and increase interest in local quality ingredients and products
PROJECT OUTPUTS
DIGITAL LIBRARY
QR CODE FOR EACH PARTICIPANT
INTERACTIVE E-BOOKLETS AND BOOKS
DIGITAL LIBRARY
QUARTERLY MARKETING REPORTS FOR KK
QR CODE FOR EACH PARTICIPANT
INTERACTIVE E-BOOKLETS AND BOOKS
GEO-TAGGED TRAVEL ITINERARIES
TRAINING PROGRAMS AND STUDENT INTERNSHIPS
GEO-TAGGED TRAVEL ITINERARIES
QUARTERLY MARKETING REPORTS FOR KK
TRAINING PROGRAMS AND STUDENT INTERNSHIPS
PROJECT TEAM
PROJECT LEADER:
MAIN PARTNERS:
PROJECT LEADER:
MAIN PARTNERS:
PARTNERS:
SUPPORTERS:
PARTNERS:
SUPPORTERS:
To join as a partner email to:
Credit pictures by: Mission Garden, Barrio Bread and King’s Avil Ranch.
The “Farmers, Ranchers, and Gatherers of the Southwest” Project seeks to strengthen the economic sustainability of local food business enterprises of farmers, ranchers, gatherers, and artisanal food makers in southern Arizona by providing no-cost marketing strategies and resources to increase their presence in new and existing markets with an indirect, producer-to-consumer, online marketing platform and mobile application. The project goal is to provide a simple, no-cost indirect pathway for Local Food Producers (LFP) as a means to develop new marketing channels to reach consumers, retailers, institutions, culinary tourists, and restaurants.
CONTACTS:
For more information: team@frgsw.org
To join as a partner email: partner@frgsw.org
PROJECT CREDITS
Project leader: CK Foundation
Main Partners: Pima County, Tucson City of Gastronomy; Tech Gap Solutions LLC
Partners: Visit Tucson, University of Arizona – Center of Food Studies.
Supporters: Mission Garden, Local First Arizona Foundation along with
the support and involvement of a number of Knowledge Keeper;
Advisors, such as Don Guerra with Barrio Bread;
Concept and realization: Pima County, CK Foundation;
Communication and graphic project: CK Foundation, Tech Gap
Solutions LLC (TRusT™ Team).
FRGSW TM INTERNATIONAL TRADITIONAL KNOWLEDGE INSTITUTE FOUNDATION